High school boy Kouta Hasegawa has a love of Sanrio characters, but was bullied as a child for his ‘girly’ tastes and is now too ashamed to display his love openly. Feeling as though he is missing out on something important in life, he nonetheless goes about his high school days as usual – that is until he bumps into a popular group of boys with a similar affection for Sanrio characters, at least one of whom is entirely honest about his hobby.