The GLORIO Decade: The State of Fate

We’ve entered a reality where Fate is one of the biggest franchises around. Fate/Grand Order (the gacha-based mobile game) alone passed the $3 billion marker in gross revenue in 2019, meaning it’s made about as much money as the entire Legend of Zelda game series combined. How did this franchise, unknown in 2010, become an international juggernaut?